I have written several blogs in the past about what to say in listing ads/announcements. This is a great reminder to include SCHOOL INFO!
PUBLIC SCHOOLS IN LISTINGS - DO IT! IT WILL RESULT IN MORE SHOWINGS AND PERHAPS A CONTRACT!
SCHOOL INFORMATION IN LISTINGS IS OPTIONAL.
HOWEVER, IF YOU WANT TO SELL THE HOME YOU JUST LISTED. . . . .
Take a few minutes and put the information in the listing. Many home buyers and agents search by:
- "HIGH SCHOOL"
- "MIDDLE SCHOOL"
- "ELEMENTARY SCHOOL"
I can remember a time when, in Northern Virginia, you couldn't upload a property listing in the MLS without the public school information included. That was before our present MLS system, so perhaps some listing agents didn't realize that this information has alwasy been an important data field.
It's important.
Buyers are smart. They have access to public school test scores and ranking. All they need to know is "which school"?
Clearly, the listing information should be verified with the school board, but having the High, Middle and Elementary Schools in the listing report is at least a start.
Afraid of the risk?? Make a note for buyers to verify the information.
Want to sell the property?? Include the schools in the listing report. Your new listing will be returned in many more searche results by agents and buyers.
Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988.
This article inspired by Robert Earl.
Thanks for sharing this valuable information. It's posts like this that make active rain great!
Jeremy -- Lenn is an awesome resource for great information! Im glad she made this one available for a re-blog.
Great information for the Realtor to have I don't think a lot of Agents realize how important this information is to their customers.
Pat -- Agreed. :-)
Reading Lenn's posts should qualify one for CE credit...she is so incredibly knowledgable!
I have had buyers request a specific school area for either their own children or it was where they worked. It is nice to be able to search listings using this MLS feature.
Susan -- I completely agree on that statement.
Margaret -- And, come to find out, a lot of MLSs do not require that information. So, adding it is a huge bonus.
Featured @ Club Chaos
Hi Clint,
It is a mandatory field in our MLS System. Many agents search by schools so is very important information!
Clint ~ that is a requirement in our MLS system here in Denver. Often, I do search for a particular school
Dorie and Dawn -- I thought that was the case for a majority of MLS systems. You should check out the conversation about this post on the fanpage. Very dissenting opinion posted there...
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Makes sense. I just extended a listing today.This information could come in handy.