The Importance of Proper Follow-Up

I can't begin to stress the importance of proper client follow-up, especially around this time of year.

Seems the standard response to your clients is to send the obligated mass-produced holiday card. But what if you could do so much more than that?

What if you could effortlessly follow up with clients - no matter where they are in the buying or selling process -  for a whole six months after you initially contact them?

What if you could keep sending your prospective clients an update on information they'll find valuable, no matter where they are in the research process, such as how to properly prepare a home for showing, how to get the highest price for their home before they sell, and how to add thousands of dollars in value to the home with a $100 budget or less.

What if, at the bottom of each of these e-mails sent out to clients, they could see your personal photo, company logo, your e-mail address, telephone numbers and be able to get in touch with you immediately if they have questions? Wouldn't they easily remember the agent who took time out of their busy schedule to provide them with clear, easy to understand information that's valuable and timely?

Wouldn't your clients LOVE to have this information? Wouldn't they be thankful you took the time to write it up for them? And wouldn't you be smiling all the while, knowing that you didn't actually have to lift a finger? Now THAT is GREAT follow-up!

The whole process is completely automated from the minute a buyer or seller contacts you. We'd be glad to even show you the custom emails that go out with your information so you'll see exactly what your prospect sees. 

In addition, for every verified referral that comes into our system, you can leave notes about where they are in the buying/selling process (don't worry, the prospect never sees this information). You can also set appointments for home showings or contact meetings and be reminded of them before they happen. 

And, best of all, if you use the Top Producer contact management software, you can export all of this information into the program so that you always have an instant overview of who you're working with, how far along they are in the process, when you need to meet with them and so on.

Go beyond just the basics and get in touch with all the ways technology can benefit the real estate industry.  All of the things I've just mentioned are available free of charge to agents who join the Real Estate Client Referrals marketing program. It costs you nothing to get more information. Just call me, Clint Miller, at 1-800-977-7058

Best of Success to You in the New Year!

0 commentsClint Miller • December 19 2007 10:32AM

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