Are you as loyal to your internet leads as they are to you?
When some agents think of internet referrals, they think of junk leads with names like "Mickey Mouse" and phone numbers like 555-1212. They also mistakenly think that Internet referrals are all out for something free, and just want to waste the agent's time. Furthermore, some agents think that internet prospects are going to drain all the time they've normally reserved for their "real" prospects - the office walk-ins or phone calls the agent gets.
However, nothing could be further from the truth! Here's proof:
According to a 2006 study from the California Association of Realtors, fully 92% of internet buyers said that they would use the SAME REAL ESTATE AGENT they used the first time. That's over 9 out of 10 prospects!
Compare that figure to only 47% of traditional buyers who would use the same agent again. That is an astonishing difference!
We all know that it is far easier to sell again to your existing customers than to spend extra time and effort chasing down new prospects. Plus, when you reply to your e-mail leads within 20 minutes or less, you greatly INCREASE your chances of being the FIRST agent who contacts them - and over 80% of the time, the first agent to make contact is ultimately the agent who GETS THE COMMISSION.
So the next time you think of working with an Internet lead, think of how much more business that one person could bring you in the long term. I've worked with several agents who have used our referral program to end up getting additional commissions from - not just the referrals we've sent them, but also those clients' family members, friends and colleagues.
With that in mind - become as loyal to your internet buyers as they are to you! You never know just how much it will pay off in the end!
If you'd like to learn more about working with pre-screened, ready-to-act referrals, please visit realestateclientreferrals.com or call Clint at 1-800-977-7058. We look forward to speaking with you!
Hello, I am new to this group and really enjoyed reading your information. I am closing a sale next Tuesday that was a RE/MAX internet lead. The lead was sent to me in August of 2006. The client did not qualify, but my efforts in combination with the lender's efforts, helped us achieve our goal and the clients goal...owning a home. Thank you for your information!
Liindsey -- Absolutely!!! And, the wonderful part about them is they have friends and family that they are more than willing to send your way...business is everywhere! You just have to be patient enough to find it and smart enough to recognize when its right in front of you. Nice work!