Well, not on purpose, of course. But oftentimes real estate agent web sites fall into two categories:
1. The "Mothership" brand name which hosts many agent sub-sites under one umbrella name (so that you can't even find yourself on the page - let alone have prospects find you!) or
2. The independent agent web site, which exists among a glut of other agent web sites, all competing for the prospect's attention.
The better of the two is obviously the independent site - but then you have to worry about search engine optimization. And it doesn't take long to realize that real estate is a very COSTLY search term. Even when you try to specialize in your own niche, you'll see that many other agents have found it first.
So how do you stand out? One of the best ways is to "piggyback" on an existing site that ranks high in the search engines. Here's an example you can try right now:
Go to Google and type in just listed homes . Many people will search for this to get the latest listings in their area. Which site appears first in the results?
A site created by us, Real Estate Client Referrals - designed to cull interested prospects, which we then scrub, verify, validate and qualify before they're sent on to you.
Don't spend all your waking hours worrying about web maintenance and search engine optimization. Our sites do all the work for you of generating qualified, ready-to-act prospects. We check them out thoroughly to make sure they want to work with an agent and that they should expect to hear from you before you ever get them.
Wouldn't it be nice not to have to worry about your website for once?
Interesting post. I have been happy with my page rank and I don't spend that much time (and even less money) to achieve great things!
Be of service! The rewards will come!