This is an excellent article on real estate agents and all the latest buzz-words to do with internet marketing (blogging, social networking, web 2.0, etc.). Basically, it doesn't matter how many of the latest whiz-bang technologies you employ -- none of them should be a selling or service substitute.
Remember the reason why you're in the real estate business. Look at new technologies as tools to help you sell, but not to do the selling for you. This section of the article, in particular, stood out at me:
Concentrate on the basics, right now!
Because folks, you can be sure that Internet buyers don't want to be made to think. They want to enter what they want to see in their email browser's search engine in the simplest terms, hit "search" and to be presented with ten choices; allowing them to pick one or more choices to examine in depth. Every real estate professional needs the services and functions to make that a reality.
So how are you simplifying things for your prospects? Are you making it clear and easy for them to search or contact you? I'd be interested to hear from those of you who are first starting to take advantage of internet marketing, as well as the seasoned pros who have all this SEO and web analytics stuff down pat - and have moved on to the 2.0 level.
How has it done for your business?
If you would like to know how we can help you, please contact Clint at 800-977-7058 to discuss getting more internet buyers.
