According to eMarketing + Commerce magazine, the typical conversion rates from search engine marketing run right around 2%. Although a good way to generate new leads, people may be wondering what they have to do in order to get the other 98% to convert. Here are some email marketing tips I pulled out of RealEstate magazine (April 2008 issue) that you can use to help increase that lead generation from your email campaigns:
- Be transparent -- Post privacy agreements and terms and conditions in plain view in clean, clear language.
- Make it simple to join -- Dont force visitors to fill out detailed info before they opt into your system...get that information AFTERWARD. But, allow them to opt in from multiple locations on your website.
- Double Opt-In -- Use a double opt-in feature. That way, clients can "be sure" they really want in...
- Use incentives for Opt-Ins -- This is a standard practice now-a-days...because it works. Offer free reports, house information, mortgage information...anything that would potentially attract more people to click on the OPT-IN link.
- Add opt-in links on registration forms, white papers, etc. -- Decently designed forms and pages can improve your conversion rates as much as 50%
- "Show Me The Good Stuff" -- Put up an example of the emails that you send out and describe your email program in detail.
- Immediately welcome new subscribers -- Send a welcome message as soon as someone signs up that describes what they just signed up for, contains an introduction to your program, and a way out in case they get cold feet. Also, you may want to include an invite that allows them to access a detailed preference page to "hone your search" for them.
- "Send-A-Friend" -- Include a link that allows users to add friends. That way, you have more contacts to email and more contacts lead to more contracts!
- Personalize your emails -- Dont use generic form emails. Create newsletters that apply to different people within your contacts.
- Watch for trends -- Keep an eye out for bounces in your list numbers, unsubscribers, inactivity. That way, you can streamline your efforts to focus on the new people and the ones that are active currently.
If you would like information on how to gain ready-to-act buyers and sellers via www.recr.com, please contact Clint at 800-977-7058.
